❝ Audience development like building a temple ❞
The second day of the Translations Collider Academy was focused on the topic of audience development.
Under the mentorship of Agata Etmanowicz from the Impact Foundation and her creative approach, the participants were introduced to the specifics of the field of audience development. They learned how 'to connect the dots' in the creation of a clear-cut audience development strategy for their organizations.
The relevance of crafting a strategy for the purpose of identifying, understanding, and expanding audiences, defining the vision, and sketching a roadmap for achieving the mission of the organization based on SMART goals were some of the highlights in the panel.
Agata Etmanowicz underlined the importance of research to grasp the needs of target audiences in order to build efficient audience development policies. During the training, the participants were also involved in working groups where they were analyzing the current state of their audiences and identified tools and approaches to widen them.
The day concluded with an inspiring talk by Josha Hekele who presented Litprom - a German-based association of professionals in the fields of publishing, journalism, literary studies, and criticism that serves as a literary agency. The focus of the Litprom work is the promotion of literature from Africa, Asia, Latin America, and the Arab world in Germany.
Photos: Endri Muaj
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The Academy is part of the Balkan Translations Collider project, co-funded by the Creative Europe program of the European Union.
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