The fourth day of the Academy was all about digital marketing.
The participants were immersed in the world of digital marketing by the digital communication expert Vassilena Valchanova. The journey touched upon topics such as content planning, communication channels, newsletter opportunities, content formats, and metrics.
The inspirational talk by Galin Popov also took place. He shared his long-standing experience in cultural management and a few rather hilarious stories.
The day ended with an Open Mic event where the Academy participants read poetry and prose from different Western Balkan authors in original and in translation.
Photos: Endri Muaj
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The Academy is part of the Balkan Translations Collider project, co-funded by the Creative Europe program of the European Union.
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